Industry Profile - Sales and Marketing

You may make the greatest product or provide the greatest service in the whole world, but if you can't get anyone to buy it, you are wasting your time. As a result, companies in every industry employ sales specialists.

Their positions range from complex business development roles, where contracts for goods and services are negotiated with large corporations - to retail sales roles, assisting customers in stores with their purchasing.

Marketing is the strategic function between product development and sales. The four components of marketing are product, price, promotion and place. Marketing takes a product with specific features and benefits, creates pricing and promotional strategies, and oversees the methods that will be used to bring it to market.



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